At the Apple Worldwide Developers Conference, global marketing VP Phil Schiller showed the new Macbook lines for 2012, with specs that will take the Macbook Pro and Macbook Air to a new level of efficiency.
First, the Macbook Air will now come with 3rd-gen Core chips, up to 2GHz dual-core i7, with 512 GB Flash storage at twice the read speed. The Air, which is now equipped with USB 3.0 and a 720p camera, starts shipping today.
Then, the 13-inch and 15-inch MacBook Pro will receive Ivy Bridge processors, a new-generation GeForce graphics card and the USB 3.0 upgrade, with no price increase.
The biggest draw right now to the new 15" Macbook Pro is that it's now as thin as the Macbook Air that comes with a super-high-resolution "retina display" at 2880 x 1800 pixels. It was called the "the world's highest-resolution notebook display" during the event.
The new MacBook Pro will weigh in at a little below 4.5 pounds and will start shipping today at a retail price of $2,200.
Other announcements during the Apple WWDC include the OS X 10.8 Mountain Lion and the iOS 6 update for the iPhone and iPad, with Siri now able to launch apps and do more things that she has never been able to do before.
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