He was best known for his shampoo brand but has always been considered an expert in suburban women's hair style and grooming.
Sassoon was born in London where he made a name for himself with sleek, wash-and-go hair dos which many women at that time found liberating from the popular stiff and high-maintenance looks of the 1960's.
Sassoon rose to the peak of his career in the 80s, when he sold his name to Proctor & Gamble to become a shampoo and conditioner brand. This decision made him a household name worldwide.
Vidal Sassoon was 84 years old. He will be missed.